Like the word “mathematics,” I think the word “future” should be pluralized, as in “futures.”
Bill Buxton



Connectivity is the new oil.
A thought
Science is what we know, technology is how we know.
A thought
You never change things by fighting the existing reality. 
To change something, build a new model that makes the old model obsolete. 
R. Buckminster Fuller
I like the body. I like to design everything to do with the body.

Gianni Versace
Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs
Design is the method of putting form and content together… Design is so simple, that’s why it is so complicated.
Paul Rand
…those outside the discipline of design assume that what designers do is decoration. Good design is problem solving.
Jeffery Veen
The design of each element should be thought out in order to be easy to make and easy to repair.
Leo Fender
It’s where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together.
Mitchell Kapor
I think of the overall composition, much as the parts of a body would fit together. On top of that, I think about how people will approach the building and experience that space.
Tadao Ando
To design is to communicate clearly by whatever means you can control or master.
Milton Glaser
I don’t start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.
Mike Davidson
In my opinion, no single design is apt to be optimal for everyone.
Donald Norman




Space does not exist for objects, space exists for people.
Dieter Rams
To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.

Charles Eames
I think there is a new awareness in this 21st century that design is as important to where and how we live as it is for museums, concert halls and civic buildings.
Daniel Libeskind
I would think twice about designing stuff for which there was no need and which didn't endure.
Robin Day
I believe that banking institutions are  more dangerous to our liberties than standing armies.
Thomas Jefferson




Design is run by business, influenced by markets and driven by technology, therefore it must remain inspired by art.
A thought
I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical.
Giorgio Armani
We substitute velocity for management. In an uncertain environment it is better to move fast than to manage well.
Paul Saffo
One day it brings beauty, the next it is death, but design is always about life.
A thought




Be yourself; everybody else is already taken.
Oscar Wilde
Knowing someone else is to see his language.
Naji El Mir
Creativity is about taking absolute risks. Design is about calculated risks.
A thought
Luck is the residue of design.
Branch Rickey
Understanding is more meaningful than perception. And yet perception is more powerful than understanding.
A thought
Recognizing the need is the primary condition for design.

Charles Eames
Design is everything. Everything!
Paul Rand
Design is not for philosophy it’s for life.
Issey Miyake
Designs of purely arbitrary nature cannot be expected to last long.
Kenzo Tange
You must look within for value, but must look beyond for perspective.
Denis Waitley
Design is not making beauty, beauty emerges from selection, affinities, integration, love.
Louis Kahn
Perhaps believing in good design is like believing in God, it makes you an optimist.
The proper study of mankind is the science of design.
Herbert Simon
The urge for good design is the same as the urge to go on living.
Harry Bertoia
This is what I like about being a designer: You can’t really get it until you see it.
Isaac Mizrahi
Technology is the real skin of our species.
Terrence McKenna



    »Erik Adigard / texts & essays